GRABST A PABST: MUSIC MEMORIES Live Nation

When in-person live events were on hold due to COVID-19, Pabst Blue Ribbon came to Live Nation wanting to give back to music fans and we landed on our music memory contest. It was simple– recreate your favorite music memory using literally ANYTHING and the winning submission could win money for concert tickets. Being remote, we took a DIY approach to our creative by making our own textures and ripping papers to bring more depth to it. To help music fans get inspired we created a video to showcase some mediums they could use and really kick off this promotion in a fun way.

Role: Art Director

Made by: Live Nation creative team