True Religion x Rolling Loud Live Nation

True Religion wanted to find a way to authentically connect to Rolling Loud fans and came to us with an idea to build a basketball court at the festival.

We chose to draw inspiration from their festival lineup poster and turn them into a graffiti-esque background, creating a photo-op at every corner. There were fun games for fans to play between set changes like ‘HORSE’ and we set up a chalkboard wall prompt to get fans thinking as we got their bodies moving. True Religion didn’t have a current campaign so we came up with “What Makes You True?

In addition fans were able customize True Religion bandanas with stencils we designed and all of them had a great time when they weren’t watching their favorite artists perform.

Role: Art Director, Designer, Illustrator