Citi Sound Vault: Madonna Live Nation

The legend, Madonna herself was brought to Brooklyn and Philly by Citi Sound Vault to smaller venues for an intimate performance.

I was brought in to help craft the experiential part of the show. We modeled the entrance and VIP area after Madonna’s video God Control bringing her world to life throughout with secret agents set up to greet those who arrived and a gold version of her desk and type writer from the video. 

Highlights include a giant monogram ‘M’ taking over BAM Rose Cinema’s windows and the Bumby’s, who offer ‘A Fair and Honest Appraisal of Your Appearance” by remaining silent, and using type writers to write the first thought that come to their minds about who you are and what you’re thinking. 

Role: Art Director

Made by: Live Nation creative team