World Cup 2022 Campaign Snapchat

As a global platform we wanted to connect with Snapchatters around the world during one thing that brings people together– Soccer (futbol? the largest debate yet.) We based our creative around the fact that ‘Goal’ is understandable no matter where you come from or what language you speak. We let ‘Goal’ speak for itself as we brought people from all different walks of lives to not only get people excited for the World Cup but tell stories that could resonate with others all while encouraging people to use Lenses, Bitmojis and all that Snapchat has to offer users.

Role: Associate Creative Director

Made by: Snap creative team & Director Gabriel Novis