Citi Sound Vault Live Nation
Every year Citi puts on a week long celebration of music to kick off the new year right. In 2020 this took place at the Hollywood Palladium in Los Angeles, CA.
When we approached our creative campaign we chose to lean into the art deco architecture of the venue itself, bringing it directly into all assets including digital, out of home and the design of the stage. Giving it a holistic fan experience we also curated the VIP ‘black carpet’ and shiny little photo moments for fans to jump in on.
Role: Art Director
Made by: Live Nation creative team, Rockswell
“I actually looked up to you because I was like here’s someone who’s like me that is doing this.”
With two great LGBTQ+ women in music on our line up for the week, we had the opportunity to concept and shoot a intimate conversation between artists Brandi Carlile and Brittany Howard.