Space to Learn, Room to Live Pearson

World renowned education company Pearson came to us ready to launch their new digital learning app “Pearson+” Looking to attract Gen-Z, we decided to focus on everything BUT learning. The laughs, the dancing, the creating – basically just anything that had to with living. Our campaign became focused around creating balance via our campaign mantra “Space to learn, room to live.” We brought this thinking across marketing funnels in creation of our anthem film, banner/social images, radio spots and more.

Role: Lead Creative

Made by: Media.Monks creative team & Director: Alexander Hankoff