365 Microsoft

We refreshed the Microsoft 365 visual identity. Informed by research we set out to create a system that felt more human while still being able to lean on CG elements. This led us to a glassy, high fidelity approach that we were then able to merge with pre-shot photos and videos that our team was asked to use and develop assets around. We tapped our friends at NotReal, to give us the ability for additional storytelling, breaking out the UI of each program to create high level relatable narratives that embraced the actual world we live in. We then supported this with standard room visuals to help consumers imagine the product in the spaces they might be in.

Role: Creative Lead / CD

Made by: Microsoft Brand Creative Lab in partnership with NotReal