Late Nights with Copilot Microsoft

Microsoft's AI product, Copilot, is your companion like no other. It’s there when you need it, in any shape or form. To connect people with Copilot and spark engagement on social, we created a series with Bran Flakez that explored different use cases in the most relatable way possible: late night thoughts.

We all have those moments—your head hits the pillow, your mind starts to wander, and suddenly you remember something you needed to plan. This series dove into that exact feeling, using Copilot’s voice feature to capture the chaos of the moment, while keeping the story human-centered—and most importantly, Bran-centered.

Role: Creative Lead

Made by: Microsoft Brand Creative Lab, Los York (Production Comp)