General Brand/Artist Content UnitedMasters
UnitedMasters is expanding its social footprint with original content series built to showcase artists in new and unexpected ways. These formats open the door to the artist experience, highlight how the UM product supports their careers, and aims to inspire the next generation of musicians and entrepreneurs.
Role: Creative Director
Made by: UM Creative and Social Teams
Trevor Jackson
Sync Stories
A new editorial series that pulls back the curtain on how artists land transformative syncs. Trevor Jackson’s episode traces the journey behind his career-shifting cover of Mary J. Blige’s Real Love—spotlighting the strategy, story, and real impact of the placement.
Promo Run
A series built to bottle the magic and grit of a major moment in an artist’s career. We followed Trevor through a full promo day – capturing the momentum, pressure, charm, and in-between moments that show what it really looks like when a project is about to drop.
